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Guides for independent hotels

Practical help with getting, answering and handling guest reviews.

• Review management software for independent hotels: 9 tools comparedPrices, free options and review sites for nine hotel review tools, from free AI reply tools to enterprise platforms, and which fits an independent hotel.
• How to get more Google reviews for your hotel (without breaking Google's rules)Practical ways independent hotels can get more Google reviews, what Google's policies forbid, and how to reply to every review.
• Can you remove a bad Google review of your hotel? What works, and what to do insteadWhen Google removes a review of your hotel, how to report one step by step, how to appeal, and how to reply when it stays up.
• How to respond to Tripadvisor reviews as a hotel, with examplesWhere to reply on Tripadvisor, the rules a management response must follow, how long it takes to appear, and example replies for good, mixed and bad reviews.
• How to get more Booking.com reviews and a better review scoreHow Booking.com's guest review score works, why recent reviews now count most, what to do before, during and after a stay, and how to reply in the Extranet.